A bond-repairing, weightlessly hydrating shampoo for soft, healthy-looking hair in the Cheirosa 62 fragrance. 

This shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe.

KEY INGREDIENTS 

• Brazil Nut: Prized in Brazil for centuries for its ability to strengthen the immune system, the Brazil Nut is the most Selenium-rich food in the world and grows abundantly along the banks of the Amazon, Negro and Tapejós Rivers. Selenium found in the Brazil Nut is known to help support the skin’s natural ability to protect itself. 
• Buriti Fruit Oil: Brimming with healthy fats to smooth dry, damaged hair and bring vital shine. 
• SOL Seal Technology™: Proprietary and proven to repair and restore your hair to peak strength in as little as one use. Plant-based keratin micro-capsules restore the damaged hair shaft and ionically bond split ends together. 

NOTES

Cheirosa 62™ Scent Profile 

• Top notes: Pistachio, Almond 
• Middle notes: Heliotrope, Jasmine Petals 
• Dry notes: Vanilla, Salted Caramel, Sandalwood 

In Portuguese, "cheirosa" means to smell incredibly delicious. 

BENEFITS 

• A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture. 
• Transform your next wash day into a private paradise with our iconic Cheirosa 62 fragrance.  
• Free of sulfates SLS and SLES, formaldehydes, formaldehyde-releasing agent, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban.

CLINICAL STUDY RESULTS 

In Portuguese, Joia means, gem or jewel. Like jewelry, Brazilian women see their hair as the ultimate accessory that they use to let their personalities shine through. 

Damage doesn’t discriminate — fine to medium hair needs repair and weightless hydration. Clinically proven to reduce 58% of hair damage this repairing shampoo combines patented SOL Seal Technology™ with nutrient-rich Brazilian ingredients. Wash away your worries with the iconic Cheirosa 62 scent. 

Clinically proven after one use: 

• 58% of the damage was repaired. 
• 71% frizz reduction for 8 hours. 
• Helps protect hair from future damage. 
• 76% of split ends mended. 

After Brazilian Joia™ Shampoo and Conditioner used together. 

In a clinical study when used as directed conducted by an independent 3rd party lab. 

HOW TO USE 

• Wet hair thoroughly. 
• Pour a quarter size amount of shampoo into the palms of your hands and rub together to create a light lather. 
• Gently massage the product directly into your scalp for 1-2 minutes focusing on the roots. 
• While shampooing, finger comb hair in a downward direction to effectively clean and remove any styling products you’ve used.
• Rinse out and apply conditioner as directed. (We recommend Brazilian Joia™ Conditioner for maximum damage repairing + hydrating benefits). 

DETAILS 

• Available in 90ml & 295ml 
• Vegan 
• Color safe 
• Cruelty-free 
• Gluten-free

INGREDIENTS 

• Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Parfum (Fragrance), Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool. 

Contains: Brazil Nut.

The list of ingredients is subject to change; please consult the packaging of the product purchased.

• Product code:
509482220