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Acqua Di Parma and Poltrona Frau present the first designer car air diffuser. The first Car Diffuser is created in order to enjoy a refined aesthetic and sensory experience when travelling. 

The new Car Diffuser combines formal purity, high-performance materials and unique scented compositions. Its circular shape recalls the iconic boxes of Acqua di Parma and is enhanced by the essential light design of the two parts that form it. The leather case in highly-prized PELLE FRAU®, with hot-printed logos of “Acqua di Parma” and “Poltrona Frau”, and the inside part that contains the refills of the Maison’s fragrances. Both the mounting and the operation are simple and intuitive. The diffuser is easily attached to the car’s ventilation grille by means of a convenient magnetic support. By positioning the cursor to “On” and activating the car’s ventilation system, the cold diffusion of the fragrance is started by means of the air circulation in the Diffuser’s grilles.

The various perfumes encapsulated in special polymer-based alcohol-free and solvent-free “pearls”, contained in turn in the refills that can be replaced at any time, by choosing the favourite perfume for each trip and journey. Materials and colours extend and complete the sensory nature of the Car Diffuser.

The covering in PELLE FRAU®, thanks to special workmanship and selected covers, has all the characteristics of safety and durability required by the car industry and keeps its exceptional softness and beauty intact. In the choice of colours of yellow, dark grey and brown, the leather case goes together in harmony with the inside in grey, to satisfy all styles.



  • Acqua Di Parma

  • Product code:
  • 505660262

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