Live The Difference
Our clothing manufacturing process is designed to ensure that the newest addition to your family stays safe.
When it comes to your baby, only the best will do, that’s why we’ve gone the extra mile to ensure that the newest edition to your family is safe, by adding the Woolies Difference to our baby products.
Confident First Steps
Enjoy the sweet sounds of your little one’s pitter-patter as they begin to walk and run around while familiarising themselves with an exciting new world. Woolies baby socks and selected sleepsuits have anti-slip prints in the soles to give moving babies better grip and reduce the risk of slipping. While all baby footwear and padders have non-slip dots so your baby can walk about confidently without fear of slipping.
Skin Protection
Your baby’s skin is delicate and sensitive so we’ve added a few special features to keep them feeling comfortable, no matter what they’re wearing. Zip-up sleepsuits, swimwear and hoodies are fitted with triangular zip guards that cover the top of the zip to protect your little one’s skin from irritation, pinching or scratching. Clothing with embroidery, decorative stitched or patches have a soft lining underneath to stop irritation. Our baby swimwear is coated with a UV Protection Factor that blocks out 98% of harmful UV rays, so they stay protected while they make a big splash.
Secure Finishing Touches
Tiny hands tend to wander, so we’ve added a few secure finishing touches to baby’s tops, bottoms and sleepsuits so you can rest assured that there won’t be any accidents. All bottoms and hoodies with drawstrings have a special bar tack behind them. This ensures they can’t be pulled out accidentally. Clothing with buttons have been reinforced with a lock-stitch so there’s less chance of them falling off and being swallowed.