Paradigme Eau de Parfum expresses sophistication and avant-garde in an unexpected masculine Ambery Woody scent. Opening a new olfactive paradigm, oscillating between enveloping warmth and exhilarating freshness. The warm sensuality of ambery woods is entwined with a green Bourbon Geranium, uplifted by a fusing Calabrian Bergamot Heart.

The Paradigme bottle immediately invites curiosity. An architectural silhouette of radical elegance and an avant-garde statement through the tactile tilted Prada triangle. A bottle lacquered in an intense and alluring black to green gradation, the house’s iconic color.

A new way of thinking, doing, being. An augmented anagram of Prada creating a direct connection with our feminine icon: Paradoxe. Another way to compose a fragrance Paradigme Eau de Parfum rethinks the traditional way to create a fragrance Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself. 

The result is an avant-garde yet highly sophisticated Ambery Woody signature oscillating between enveloping warmth and exhilarating freshness. Opening on the warm sensuality of ambery woods composed of Peru Balm and Benzoin resin and vigorous Guaiac wood. At the heart, an iconic green Bourbon Geranium this time reinvented with floral rosy facets unfolding on a fusing Calabrian Bergamot Heart and airy musks uplifting the entire composition. « The obsession for this composition was audacity, the audacity to challenge classicism propose a new model, more sensual and magnetic » Marie Salamagne, Master Perfumer Another way to design a bottle.

The Paradigme bottle immediately invites curiosity. An architectural silhouette of radical elegance softened by rounded edges and an avant-garde statement through the tactile tilted Prada triangle, the house’s iconic signature. A bottle lacquered in an intense and alluring black to green gradation, the house’s iconic color.

The outerbox is etched to echo the brand’s signature Saffiano leather cross-hatching, signed with a silver Prada logo. “When conceiving the Paradigme bottle, we drew upon the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary lens. The green color feels unexpected; the beveled edge of the inverted triangle emerges as a tactile and surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, but with a touch of eccentricity.” Coralie Salem, Creative Director, Prada Beauty.

NOTES

Woody, Floral

• Top notes: Calabrian Bergamot Heart
•  Heart notes: Bourbon Geranium
• Base notes:  Ambery woods

HOW TO USE

• Prada fragrances are intensified by the warmth of your own body. 
• Apply in the creases of your knees and elbows for a strong and long lasting perfume scent. 
• After applying your Eau de Parfum, avoid rubbing or dabbing skin. 
• This breaks down the fragrance, causing it to wear off more quickly.

DETAILS

• Available in 10ml & 50ml
• Eau de Parfum 

INGREDIENTS

• Alcohol • Parfum / Fragrance • Aqua / Water / Eau • Tetramethyl Acetyloctahydronaphthalenes • Citrus Aurantium Bergamia Peel Oil • Vanillin • Linalyl Acetate • Linalool • Carvone • Coumarin • Limonene • Citronellol • Pelargonium Graveolens Flower Oil • Santalol • Diethylamino Hydroxybenzoyl Hexyl Benzoate • Pinene • Lavandula Oil/Extract • Trimethylcyclopentenyl Methylisopentenol • Myroxylon Pereirae Oil/Extract • Alpha-Isomethyl Ionone • Geraniol • Geranyl Acetate • Benzyl Benzoate • Citral • Benzyl Cinnamate • Cinnamomum Zeylanicum Bark Oil • Cinnamal • Rose Ketones • Benzyl Alcohol • Beta-Caryophyllene • Camphor • Farnesol • Methyl Anthranilate • Terpineol • Terpinolene • Anethole • Eugenol • Alpha-Terpinene • Benzaldehyde (F.I.L. N70057716/2).

• Product code:
511037310