A plumping & hydrating purple shampoo that neutralizes brass while restoring shine & elasticity to damaged strands. 

Featuring deep violet micro pigments, this salon-level, tone-correcting shampoo helps counteract brass and maintain cool tones between salon appointments. The hydrating formula cleanses without stripping or drying, enhancing shine, improving manageability, and strengthening delicate strands. Achieve brighter, more resilient hair from the inside out. Perfect for blonde, white, and grey hair tones, whether natural or enhanced.

KEY INGREDIENTS

Vegan Hyaluronic Acid

• Locks in moisture, leaving hair smoother, plumper, and more manageable.

Bamboo Root Extract

• Cleanses hair & supports moisture retention, leaving it softer and stronger.

Ginger Root Extract

• Promotes scalp circulation, strengthens hair, and maintains moisture.

Quinoa

• Strengthens, repairs, and prevents breakage for improved elasticity and vitality.

BENEFITS

• Neutralizes yellow & brassy tones.
• Strengthens strands.
• Restores elasticity.
• Hydrates, plumps & eliminates brass.

HOW TO USE

• Apply a quarter-sized amount of shampoo to wet hair.
• Massage gently from scalp to ends to activate lather.
• Leave on for 1-2 minutes, then rinse thoroughly. 
• Follow with conditioner or hydrating mask.
• Pro tip: Use weekly or every second week, when yellow hues become visible, to maintain brightness and strengthen hair.

HAIR TYPE

• All hair types & textures.
• Blonde, white & grey hair tones.

DETAILS

• 250ml
• Shampoo
• Always vegan 
• Paraben-free
• Gluten-free
• Cruelty-free
• SLS & SLES-free
• Color safe

INGREDIENTS

• Water/Eau/Aqua, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, PEG-4 Rapeseedamide, Glycerin, Sodium Chloride, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Propanediol, Glycol Distearate, Sodium Hyaluronate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Polyester-11, Polyquaternium-10, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Decyl Glucoside, Dicaprylyl Ether, Glyceryl Oleate, Dihepytl Succinate, Capryloyl Glycerin/Sebacic Acid Copolymer, Chlorphenesin, Fragrance/Parfum, Sodium Benzotriazolyl Butylphenol Sulfonate, Hydrolyzed Vegetable Protein PG-Propyl Silantriol, Hydrolyzed Quinoa, Hydrolyzed Vegetable Protein, Zingiber Officinale (Ginger) Root Extract, Bambusa Arundinacea (Bamboo) Stem Extract, Gnaphallium, Leontopodium (Edelweiss) Flower Extract, Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol, Citric Acid, CI60730, Tocopherol, Soybean Oil, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Benzoic Acid, Sodium Metabisulfate, Benzyl Benzoate, Citronellol, Geraniol, Limonene, Linalool.

• Product code:
510320134