Pure Gold Radiance Eye Cream
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La Prairie Pure Gold Radiance Eye Cream delivers a sensorial experience with its rich, silky texture to make your skincare routine truly indulgent.

This revitalising eye cream restores the skin’s radiance, depositing gold particles to provide a glow and, time-release, a mix of replenishing active ingredients. It gently targets signs of ageing in the eye area, such as the loss of firmness, appearance of wrinkles, dryness and dark circles. Pure Gold Radiance Eye Cream is refillable, and it comes in a recyclable golden outer jar.

Apply morning and evening after cleansing. Gently dot under the eye from the inner to the outer corner, followed by a gentle press-and-roll technique until the product is fully absorbed.

The Pure Gold luxury skincare collection features La Prairie’s Pure Gold Diffusion System, which delivers a singular, energy-rich active ingredient to the skin. Gold is a natural antioxidant and helps to protect and nourish delicate skin whilst renewing damaged cells. Suitable for all skin types, the hydrating formula smooths the skin around the eye area and improves its texture.

Backed by 90 years of Swiss cellular science and enriched with active ingredients, La Prairie Pure Gold Radiance Eye Cream elevates skincare to an art form.



  • Provides nutrients to the eye area.
  • Minimises the appearance of dark circles over time.
  • Reduces the appearance of puffiness.
  • Deeply hydrates.
  • The skin of the eye area is revitalised, replenished, enriched, and diffusing the grace of the golden hour.



  • Apply morning and evening after cleansing and toning and application of the Pure Gold Radiance Concentrate, the first step of the Pure Gold Ritual.
  • Using the complementary golden spoon, complete the ritual by taking a small amount and sweeping it onto the fingertip.
  • Dot along under the eye area and up toward the temples, continue the gesture above the eyebrow towards the bridge of the nose and finish by dotting under the eyebrow line.
  • Massage into the skin with a gentle press-and-roll motion until completely absorbed.
  • Followed by Pure Gold Radiance Cream, the last step of the Pure Gold Ritual.
  1. Remove the lid.
  2. Press down on the polished gold ring, turn counter-clockwise and remove.
  3. Remove the empty glass vial and replace it with the new vial, slowly turning it until it falls into place.
  4. Replace the ring and turn clockwise until you hear a slight click.



  • 20ml



  • La Prairie

  • Product code:
  • 505611424

Customer Reviews

145 Reviews

86% would recommend this product to a friend