In June last year we launched our Youth Makers Competition. Our vision: to find budding entrepreneurs  
and help them take their businesses to the next level!  

We invited young business owners to submit their ideas and selected 30 hopefuls to pitch their ideas  
to a panel of judges. Based on their scores, we chose 15 winners who will now get all the mentoring they need to improve  
their product knowledge, market confidence, and business acumen and to help build solid foundations for the retail world.



Our Youth Makers competition forms part of the Woolies Inclusive Justice Initiative; a commitment 
to inspire inclusive growth by taking action against discrimination and marginalisation, and promoting 
inclusion and empowerment of all. 
The youth hold the key to South Africa’s future, and we're proud to be empowering young entrepreneurs.




The 15 winners were selected for their presentation to the panel of judges. They had 20 minutes to bring their business ideas to life.
The judges were looking for authenticity, quality, sustainability, and viability and were blown away by what they saw. 

It’s with great pride that we share the names of the winners:



Woolworths customers in Johannesburg, Cape Town and Durban will be able to shop some of the Youth Makers brands in store over 
the coming months and meet the founders at Woolies in June, July and August at the following locations.

Cape Town: From 24 June to 5 July at Woolworths V&A Waterfront, customers will be able to shop a range of the winner’s products in store.  
Meet the winners in-person on Saturday 29 June and Sunday 30 June where they’ll be showcasing their brands.

Johannesburg: Visit Woolworths Sandton City between 22 July and 2 August to shop the winning brands, 
and on Saturday and Sunday (27 and 28 July) to meet the founders.

Durban: Woolworths Gateway will host the winners’ brands and products from 19 August to 30 August. On Saturday and Sunday 
(24 and 25 August) the Youth Makers will be in store alongside their range.