Your Top 5 Foundation Qs Answered

Finding the perfect foundation shade, finish and formulation for your complexion can be tricky. We’ve worked together with our beauty experts to answer some of your most pressing foundation questions.

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  • Q: How do I make my foundation last longer?

    A: Applying primer before you apply your foundation will keep your foundation locked in place. Not only does it give your foundation something to hold onto, it also helps to blur fine lines, smooth out skin tone and give your skin a glowy finish.

  • Q: Which foundation works best for my skin?

    A: Follow our easy guide to find the ultimate formula for different skin types.

    OILY SKIN

    Powders help combat shine and make your look last longer

    DRY SKIN

    Liquid foundations give smooth, seamless coverage

    PIGMENTATION OR ACNE-PRONE SKIN

    Target problem areas with stick concealers that provide full coverage on the go


  • Q: How do I find the right shade of foundation for me?


    A: To find the perfect shade of foundation that matches your skin tone, swipe a small amount onto your cheek then blend it out with your fingers. If the colour disappears into your skin, you’ve found the ideal shade for you.

  • Q: Should I apply concealer or foundation first?

    A: Apply foundation before concealer. Foundation evens out your skin tone and creates all-over coverage; your concealer should be used to cover up blemishes or redness.

  • Q: What are the best tools to use for foundation application?

    A: It all depends on what foundation formula you’re using. Use this guide as a basis for finding your personal favourite:

    LIQUID FOUNDATIONS

    Use a foundation brush to give you the perfect finish

    TINTED MOISTURISERS

    Simply use your fingers for a fresh, natural look

    CREAM FOUNDATIONS

    Use a beauty blender to buff and blend your way to perfection

    POWDERS

    Use a kabuki brush for smooth, even application of powder

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