Trending: Millennial Pink

It started with an explosion of covetable pink coats on the summer catwalks in 2014. In 2015, Pantone named it the colour of the year. And in 2016, Drake released a blush-hued video for his much-memed single, Hotline Bling, thus cementing the cult-cool rise of Millennial Pink.

It’s officially the hue to have if you want to up your fashion cred now.

SHOP THE EDIT

  • THE TRACKSUIT

    The 90s classic gets a refresh with tapered legs.

  • THE LACE DRESS

    Be the definition of pretty in pink. 

  • THE POM-POM BEANIE

    Too cute not to post.

  • THE FLUFFY KNIT

    Layer it over a poloneck for extra warmth.

  • THE STATEMENT BLOUSE

    Channel the romantic trend in delicate lace.

  • FOREST GREEN

    The new way to wear Millennial Pink is with a pop of lush emerald green.

  • OR KHAKI

    Get the street style feel with military-inspired khaki.

  • OR DENIM

    Soft denim is the perfect foil for Millennial Pink

    SHOP THE EDIT