Inside the Difference: StayNew T-shirts
Whether you're creating a warm layered look for winter or something light and casual for summer, a plain tee is a guys’ go-to all year round. That's why we've formulated our men's tees with StayNew technology, to keep them looking new, season after season.
What is StayNew?
StayNew is a chemical treatment that removes short fibre strands from the T-shirt's surface to give the fabric a softer, cleaner and smoother feel.
How does it work?
It works by adding an enzyme/bio-polish treatment that attacks the shorter fibers, followed by washing and tumble-drying process that results in the shorter strands falling off and revealing a smoother fabric surface. Translation? A soft, lightweight tee that lasts longer than your average.
The benefits of StayNew
Our StayNew technology also means less pilling after wash and wear. It also helps our T-shirts retain colour better, so they look brighter for longer. All Woolies fabrics and garments are vigorously tested to high quality standards.
Elevate your essentials with a StayNew tee that will be in your wardrobe for many seasons to come.