The Best Way to Cook Broccoli and Get the Kids to Eat It

Not all broccoli is created equal. The texture, taste and colour all come down to how it’s grown, stored and delivered. We select only the best varieties, grown in ideal South African regions for flavour and quality. Before anything hits the shelf, we’ve already worked closely with the farmers, people as serious about produce and the soil it grows in as we are.

We also maintain a consistently cold environment from the time it is picked until you buy it. Thanks to our unbroken cold chain, your broccoli stays fresher for longer. That crisp green you see in-store stays that way when it reaches your fridge. No wilting, no limp stalks. Just firm, bright broccoli that cooks well and tastes even better.

Most parents know that the grocery aisle can feel overwhelming and rushed. You grab a head of broccoli and hope for the best. But freshness counts, especially when you want kids to eat it. Soft or bitter broccoli won’t win anyone over.

Woolworths' fresh broccoli florets and whole broccoli offer convenience and quality in one. Our prepacked broccoli florets give you less prep time and more consistency in the pan. If you're cooking for a family, go for the chicken broccoli bake, perfect for a cosy dinner and some table chatter.

The key isn’t just taste, it’s texture. Kids like crunch. Roasting or quick sautéing works better than long boils. You can drizzle our fresh broccoli with olive oil, add some salt, then roast it until the edges crisp up. It’s simple, fast and brings out the sweetness of the vegetable. And that golden colour? It makes broccoli look less “green” and more like something they’d want to try.

Pair it with our free range chicken, mac and cheese, or even toss it into a stir-fry using our fresh crushed garlic. The trick is to make it part of the meal, not the enemy on the side.

Don’t wait for Sunday roasts. Broccoli works for weeknights, packed lunches or picky toddler plates. It’s a quick steam away from becoming the star of the dinner table. Plus, Woolworths broccoli is in stock throughout the year, so it’s always the right time to grab a bag.

What else should you try? Our fresh Tenderstem® broccoli adds a softer bite and looks great on a plate. It cooks faster and suits smaller meals, too.

Skip the negotiation at the dinner table. Pick up broccoli that’s fresher, greener and actually gets eaten. Browse our full broccoli range online or in-store. With Woolies, the hard part isn't getting them to eat it. It's keeping enough on the plate for yourself.