Welcome to the Flavour Society

At Woolworths we are passionate about food, that’s why flavour is so important to us. To celebrate the tastes and aromas that bring our food to life, we’ve created the Woolworths Flavour Society. Embark with us on a monthly journey as we explore traditional combinations, while delighting in new flavour trends.

Join the journey

What we also know is that flavour is about so much more than the food you’re eating. It’s about memory and exploration, celebrating with family around the table and spending time experimenting in your kitchen. That’s why we want you to embark on this journey with us.

Over the coming months, we’ll be hosting flavoursome events (more on these later but hint: you could be invited!), introducing you to delicious new recipes and pairing ideas, chatting to (and learning from) renowned food bloggers and writers, and joining forces with you to bring flavour to life. We want to know what flavour means to you, and how you incorporate each month’s flavours in your meals.

This month’s flavour…

… is coffee. What a deliciously evocative flavour. It’s the scent you likely wake up to in the morning, the taste accompanying an afternoon slice of cake, and an unlikely complement to strong savoury flavours. We’ve curated a collection of great recipes – some easy classics, others with a little twist – and compiled articles guiding you on how to make the perfect  cup and which coffee flavour is best for you.

And if you need somewhere to start, our coffee products are the perfect place. Shop them here