The Woolworths Difference: Chicken

Our chickens feed on a diet that is free from animal by-products and consists only of grains and pulses. 

Our skinless breast fillets are matured on the bone for a minimum of 8 hours to ensure that the meat is tender and succulent. When we mature the breast fillets, the enzymes naturally present in the poultry meat, start breaking down the proteins and tenderise the meat so that you get juicy chicken breasts, every time.

At Woolworths we air-chill our chickens, rather than water chill. Air chilling helps to maintain the natural juices and flavour of the chicken  with no excess water absorption. This means you're only paying for chicken, and not water.

At Woolworths, we are perfectionists when it comes to removing unwanted excess fat, skin and bone. This happens before the chicken is weighed, which means you're getting great value and aren't paying for the things you don't want to eat.

We do extensive microbial testing on the chicken we sell to you, which means we guarantee its freshness and safety, every time.

Animal welfare is a high priority and we have regular audits at farms and abattoirs to ensure that the animals are treated humanely. We also have a documented set of animal welfare standards to which each and every farmer and producer must comply.

After hatching, our free range chickens are kept indoors for about two weeks. They are then given the opportunity to experience the outdoors and are allowed to move around unrestrained between the protective shelters and the outdoors. They have constant access to a natural diet of grains and pulses, enjoy plenty of fresh air and sunshine and they naturally migrate back to their shelters at night.