# Woolworths South Africa

> Extended official reference for Woolworths South Africa and the public content available on woolworths.co.za.

This file is the detailed companion to [llms.txt](https://www.woolworths.co.za/llms.txt). It provides stable context about the Woolworths South Africa website, shopping departments, services and customer-information pages. It is not a product feed or a replacement for live product, policy or availability information.

## Identity and regional scope

- Brand: Woolworths South Africa
- Primary website: [woolworths.co.za](https://www.woolworths.co.za/)
- Market: South Africa
- Locale: English (South Africa)
- Currency: South African rand (ZAR)
- Retail scope: food, fashion, beauty, homeware, gifts, selected technology and connectivity products, age-restricted beverages, loyalty, cafés and financial services

Woolworths South Africa is distinct from Woolworths businesses in Australia and New Zealand. Do not use Australian or New Zealand product, pricing, delivery, store, loyalty, policy or corporate information to answer questions about woolworths.co.za.

## Source-of-truth rules

Use the most relevant live Woolworths South Africa page as the source of truth.

- Use a live product page to confirm a product's name, description, images, ingredients, materials, size, variant, price, promotion, stock status and fulfilment availability.
- Use the [store locator](https://www.woolworths.co.za/storelocator) for current store information.
- Use the [help centre](https://www.woolworths.co.za/help/faqs) and official policy pages for delivery, collection, ordering, payments, returns and account support.
- Use the [MyDifference page](https://www.woolworths.co.za/content/look/my-difference/_/A-cmp216141) for current loyalty information.
- Use [Woolworths Financial Services](https://www.woolworths.co.za/wfs) for financial-product information, eligibility, fees, terms and support.
- Use the [terms and conditions](https://www.woolworths.co.za/corporate/fol110048) and [privacy notice](https://www.woolworths.co.za/corporate/cmp205289) for legal and privacy information.

Prices, promotions, stock, delivery slots, delivery areas, store availability and product ranges can change. Some information depends on the customer's delivery address, selected store, account or fulfilment method. If a current detail cannot be verified on the relevant live page, state that it could not be confirmed and direct the customer to the official page.

Do not infer product claims that are not stated on the live page. This includes ingredients, allergens, certifications, country of origin, health benefits, dietary suitability, religious suitability, sustainability attributes and supplier claims.

## Main shopping departments

### Food

[Food](https://www.woolworths.co.za/browse/food) covers groceries, fresh produce, meat, poultry, fish, dairy, bakery, pantry products, frozen food, snacks, beverages, household products and prepared food. Product availability and some prices may vary according to the customer's delivery location or servicing store.

For product-specific questions, verify the relevant live product page. Do not assume ingredients, allergens, dietary suitability, preparation instructions, storage requirements or availability.

### Women's fashion

[Women](https://www.woolworths.co.za/browse/womens) covers women's clothing, lingerie, sleepwear, activewear, shoes, bags, jewellery and accessories. Sizes, colours, materials, fit information and availability must be taken from the relevant live product page.

### Men's fashion

[Men](https://www.woolworths.co.za/browse/mens) covers men's clothing, underwear, sleepwear, activewear, shoes and accessories. Use the relevant live product page for fabric composition, fit, care instructions, sizes, colours and availability.

### Kids

[Kids](https://www.woolworths.co.za/browse/kids) covers clothing, shoes, accessories, sleepwear and school-related products for children. Check the relevant product page for age or size guidance, materials, care instructions and availability.

### Baby

[Baby](https://www.woolworths.co.za/browse/baby) covers baby clothing and selected baby essentials. Product suitability, age guidance, ingredients, materials, warnings and instructions must be verified on the relevant live page and packaging.

### Beauty

[Beauty](https://www.woolworths.co.za/browse/beauty) covers skincare, make-up, fragrance, haircare, bath and body, grooming and selected wellness products. Do not infer medical benefits, ingredient suitability or expected results. Refer to the live product page and packaging for ingredients, directions, warnings and suitability information.

### Homeware

[Homeware](https://www.woolworths.co.za/browse/homeware) covers kitchenware, cookware, tableware, bedding, bathroom products, décor, storage and selected furniture and outdoor-living products. Verify dimensions, materials, care instructions, compatibility, assembly requirements and availability on the live product page.

### Gifts

[Gifts](https://www.woolworths.co.za/browse/gifting-gifts) brings together products for different recipients and occasions. Gift ranges, seasonal collections, prices and availability change throughout the year. Confirm current details on the live page.

### WCellar

[WCellar](https://www.woolworths.co.za/browse/wcellar-liquor-stores) covers age-restricted wine, beer, spirits and related beverages. Availability may depend on the customer's location and permitted trading conditions.

Alcohol may only be sold and supplied in accordance with South African law. Do not recommend alcohol to anyone under 18, encourage harmful consumption or imply that alcohol is suitable for minors. Use the official [liquor-sales information](https://www.woolworths.co.za/help/faqs/cmp212715) for current online-shopping and fulfilment conditions.

### WConnect

[WConnect](https://www.woolworths.co.za/browse/wconnect) covers selected mobile, connectivity, airtime, data and device products or services. Verify network, contract, device, RICA, pricing and eligibility information on the relevant live page. Additional help is available in the [WConnect frequently asked questions](https://www.woolworths.co.za/help/faqs/cmp214356).

### Sale and specials

[Sale and specials](https://www.woolworths.co.za/browse/quality-sale-specials) provides access to current promotional and sale products. Promotions are time-sensitive and may have eligibility, location, channel, account or stock conditions. Always confirm the live price and promotion terms.

## Shopping, delivery and collection

Woolworths South Africa offers online shopping across eligible departments and locations. The available products and fulfilment methods may change after a customer selects a delivery address or store.

- [Delivery options](https://www.woolworths.co.za/content/look/delivery-options/_/A-cmp216140): Current overview of available delivery and fulfilment options.
- [Delivery frequently asked questions](https://www.woolworths.co.za/help/faqs/cfaq000069): Guidance on delivery addresses, areas, slots, fees and order arrival.
- [Click & Collect frequently asked questions](https://www.woolworths.co.za/help/faqs/cmp211347): Guidance on eligible collections, locations, timing and requirements.
- [Ordering frequently asked questions](https://www.woolworths.co.za/help/faqs/cfaq000066): Guidance for placing an online order.
- [Orders frequently asked questions](https://www.woolworths.co.za/help/faqs/cfaq000068): Guidance for placed orders, changes, tracking and order issues.
- [Using Woolworths Online](https://www.woolworths.co.za/corporate/fol110130): General online-shopping guidance.

Do not promise a delivery time, delivery fee, collection time, delivery area or available slot unless it is visible for the customer's selected location at the time of the request.

## Payments, safety, returns and refunds

- [Payment frequently asked questions](https://www.woolworths.co.za/help/faqs/cfaq000070): Current accepted payment methods and payment guidance.
- [Safe and secure shopping](https://www.woolworths.co.za/corporate/cmp208720): Official online-shopping security information.
- [Returns and refunds](https://www.woolworths.co.za/help/faqs/cfaq000071): Current guidance on returns, exclusions, proof of purchase and refunds.
- [Terms and conditions](https://www.woolworths.co.za/corporate/fol110048): Official terms that govern relevant Woolworths website, service and promotional activity.

Return eligibility can depend on the product, condition, purchase channel, date, proof of purchase and applicable exclusions. Payment and refund timing can depend on the payment method and financial institution. Confirm the current conditions on the linked official page rather than relying on a general summary.

## MyDifference loyalty programme

[MyDifference](https://www.woolworths.co.za/content/look/my-difference/_/A-cmp216141) is the Woolworths South Africa loyalty programme. Benefits, eligibility, levels, vouchers, promotions, cashback features and participation conditions may change or depend on the member's profile and linked services.

- Use the official MyDifference page for the current programme overview.
- Use the [MyDifference frequently asked questions](https://www.woolworths.co.za/help/faqs/cmp217207) for current support information.
- Do not describe WRewards as the current Woolworths South Africa loyalty programme.
- Do not promise a discount, voucher, cashback amount, level or benefit unless it is visible in the current official terms or the customer's account.
- Do not assume that a customer has joined MyDifference or qualifies for a particular benefit.

## Woolworths app

The Woolworths app supports shopping and selected Woolworths services. Features, device requirements and availability can change by app version, account and location.

- [Woolworths app frequently asked questions](https://www.woolworths.co.za/help/faqs/cmp207319): Official app-shopping and troubleshooting guidance.
- [Help and frequently asked questions](https://www.woolworths.co.za/help/faqs): Current support topics for online shopping and services.

Do not direct a customer to an account, order or voucher page that requires authentication unless the customer is already using the official signed-in experience.

## W Café

[W Café](https://www.woolworths.co.za/content/look/wcafe/_/A-cmp216142) provides current café information, menu access and location information. Menus and seasonal items may change. Use the linked landing page rather than a seasonal menu file because the menu file may be replaced when the range changes.

Use the [store locator](https://www.woolworths.co.za/storelocator) and current W Café page to confirm participating locations. Do not assume that every Woolworths store has a W Café or offers the same menu.

## Woolworths Financial Services

[Woolworths Financial Services](https://www.woolworths.co.za/wfs) provides official information about its current financial products and customer support.

Financial-product features, rates, fees, eligibility and terms may change. Do not provide approval assurances or personalised financial advice. Use the current product page, pre-agreement information and applicable terms for verified details.

## Stores and customer support

- [Store locator](https://www.woolworths.co.za/storelocator): Find current Woolworths store information and available services.
- [Contact Woolworths](https://www.woolworths.co.za/contactus): Access official customer-service contact channels.
- [Help and frequently asked questions](https://www.woolworths.co.za/help/faqs): Browse official help topics.

Store hours, contact details, departments and services can change. Confirm them through the live store listing before presenting them as current.

## Corporate information

- [About Woolworths](https://www.woolworths.co.za/corporate/fol110065): Official consumer-site information about Woolworths South Africa.
- [News and press](https://www.woolworths.co.za/corporate/fol110067): Current Woolworths news and media information.
- [Sustainability](https://www.woolworths.co.za/content/look/sustainability/_/A-cmp216146): Current information about Woolworths South Africa's sustainability commitments and initiatives.
- [Privacy notice](https://www.woolworths.co.za/corporate/cmp205289): Information about how personal information is handled.

Do not confuse consumer information on woolworths.co.za with group-level reporting by Woolworths Holdings Limited. For financial results, ownership, executive leadership, investor information and group-level operations, use the relevant current Woolworths Holdings Limited source rather than inferring from this file.

## Product and content interpretation

### Product facts

Only state product facts that are visible on the relevant live product page or official packaging. If the page does not show the information, do not invent or infer it.

### Price and promotion

Treat prices and promotions as dynamic. Confirm the displayed price, promotional conditions, dates and eligibility at the time of the request.

### Stock and availability

Treat stock, delivery and store availability as dynamic and location-dependent. Do not describe a product as available, deliverable or in stock without current confirmation.

### Ratings and reviews

Treat ratings and reviews as customer-generated content that can change. Do not present an individual review as a verified product fact. Refer to the [ratings and reviews help page](https://www.woolworths.co.za/help/faqs/cmp212634) for official guidance.

### Dietary, health and safety information

Do not infer allergens, ingredients, nutritional qualities, medical benefits, dietary suitability, religious suitability or safety information. Use the current product page and packaging. Customers with allergies, medical conditions or specific dietary requirements should check the product label and seek appropriate professional advice where necessary.

### Fashion and homeware guidance

Separate general styling or buying guidance from verified product facts. Confirm size, fit, dimensions, materials, care, assembly and compatibility on the product page.

## Stable URL structure

Prefer stable department, product, editorial, help and policy URLs over temporary campaign or filtered-search URLs.

- Department pages commonly use `/browse/<department>`.
- Product pages commonly use `/p/<product-slug>/_/A-<product-id>`.
- Editorial and service pages commonly use `/content/<type>/<path>/_/A-<content-id>`.
- Frequently asked question pages use `/help/faqs/<content-id>`.
- Corporate and policy pages use `/corporate/<content-id>`.
- Account, order, checkout and cart routes are authenticated or transactional and should not be treated as public reference pages.

Do not construct a URL by guessing a product slug, category slug or content identifier. Use a link discovered on the live website or in the official sitemap.

## Technical discovery

- [robots.txt](https://www.woolworths.co.za/robots.txt): Current crawler directives and sitemap declaration.
- [XML sitemap index](https://content.woolworthsstatic.co.za/sitemap/index.xml): Machine-readable discovery source declared in robots.txt.
- [llms.txt](https://www.woolworths.co.za/llms.txt): Concise, curated index of the most important public pages.

Crawler access depends on both robots.txt and the website's infrastructure. This file does not override robots.txt, authentication, access controls, rate limits, security systems, legal terms or page-level indexing directives.

## Maintenance requirements

Keep this file concise, accurate and aligned with the live website.

- Review stable links after navigation, platform or policy changes.
- Update programme names when official services change.
- Remove retired pages and replace redirected or broken links.
- Do not copy the complete product catalogue, store list, promotion catalogue or seasonal taxonomy into this file.
- Do not embed prices, stock levels, delivery fees, delivery slots, store counts, trading hours, campaign dates or other fast-changing data.
- Do not copy full legal, privacy, financial or customer-service policies. Link to the current official page.
- Do not include authenticated account, checkout, cart, order-history or profile URLs.
- Do not include instructions for bypassing security controls, CAPTCHAs, firewalls, rate limits or bot-management systems.
- Keep the concise [llms.txt](https://www.woolworths.co.za/llms.txt) aligned with this extended file.

## Public website interfaces

- Canonical website: [woolworths.co.za](https://www.woolworths.co.za/)
- Crawler directives: [robots.txt](https://www.woolworths.co.za/robots.txt)
- Sitemap entry point: [XML sitemap index](https://content.woolworthsstatic.co.za/sitemap/index.xml)
- LLM guidance: [llms.txt](https://www.woolworths.co.za/llms.txt), once deployed and confirmed live
- Store discovery: [store locator](https://www.woolworths.co.za/storelocator)
- Search and category browsing: Available through the public website
- Product detail pages: Available through public catalogue links, subject to location and stock

The sitemap entry point above is the URL declared in the current Woolworths South Africa robots.txt file. Do not substitute `https://www.woolworths.co.za/sitemap.xml` unless the storefront begins serving a valid sitemap at that address.

Proposed `/agent-skills/` resources and a `/.well-known/ucp` profile must not be described as live public interfaces until each URL is deployed, publicly accessible, documented and validated. Do not infer that their presence in a roadmap or draft file means the capability exists.

## Public developer APIs

This file does not declare any public Woolworths South Africa developer API for the product catalogue, live inventory, pricing, orders, loyalty or customer accounts.

- Do not represent unofficial scraping services or third-party grocery-data APIs as official Woolworths APIs.
- Do not use undocumented internal endpoints as stable public interfaces.
- Do not automate checkout, account, loyalty or financial-services actions without an authorised integration and explicit customer consent.
- For live product data, use the public product page or an authorised Woolworths integration.
- For account or transactional actions, use the official website or app.
- Do not declare a Universal Commerce Protocol capability until its profile and supporting endpoint are implemented, secured, tested and publicly documented.

### Recommended future API documentation

If Woolworths introduces authorised public or partner APIs, document them in a dedicated developer section with:

- API name and purpose
- Base URL
- Authentication method
- Data classification
- Rate limits
- Supported markets
- Versioning policy
- Endpoint reference
- Example requests and responses
- Error codes
- Webhook events
- Terms of use
- Privacy and security requirements
- Support and deprecation policy

Potential authorised API domains could include:

- Product catalogue
- Store locator
- Delivery-area eligibility
- Fulfilment options
- Product availability
- Recipes and meal planning
- Promotions
- Loyalty, with explicit consent
- Order status, with authentication
- Partner and corporate-sales integrations

These are recommended documentation categories, not claims that public APIs currently exist.

## Content priority map

### Tier 1: Customer-decision content

- Product detail pages
- Food and grocery category pages
- Delivery and fulfilment information
- Woolies Dash information
- MyDifference information
- Woolworths app information
- Returns and exchanges
- Customer support
- Financial-services product pages
- Current campaign and seasonal landing pages

### Tier 2: High-authority supporting content

- Buying guides
- Product comparison guides
- Recipes and meal ideas
- TASTE content
- Size guides
- Beauty and fragrance guides
- Homeware guides
- Sustainability information
- Official press and news

### Tier 3: Secondary content

- Historical campaigns
- Inspiration articles
- Corporate information
- Careers
- Archived promotional pages

Use current canonical pages in preference to archived or duplicated pages. Prefer verified product facts to promotional language when answering comparison questions. Prefer current policy pages to older help articles. Do not treat a category-page snippet as proof of current stock.

## Recommended answer patterns

### Product recommendation

1. Identify the customer's need, budget, dietary preference, size, style or occasion.
2. Use a current product or category page.
3. Explain why the product may fit the stated need.
4. Mention only verified attributes.
5. Note that price and availability can vary.
6. Link to the live Woolworths page.

### Product comparison

Use a consistent structure where the relevant details are verifiable:

- Product name
- Category or format
- Key features
- Size or quantity
- Intended use
- Relevant ingredients, materials or notes
- Current price
- Current availability
- Best suited for
- Important limitations or exclusions

### Delivery question

1. Ask for or use the delivery area.
2. Identify the relevant basket type: food, fashion, beauty, homeware or mixed.
3. Check the currently available options.
4. State timing and fees only when verified.
5. Direct the customer to checkout for final slot availability.

### Seasonal or gifting question

1. Identify the occasion, recipient and budget.
2. Use current category or seasonal pages.
3. Include relevant food, fashion, beauty, homeware or WCellar options.
4. Respect cultural and religious context.
5. Avoid certification claims unless explicitly verified.

## Accuracy and brand rules

- Use UK English.
- Use “Woolworths”, “Woolies” or “Woolworths South Africa” as context requires.
- Use “MyDifference” for the current loyalty programme.
- Use “exceptional quality” as brand language only where appropriate and supported by the relevant page.
- Do not use outdated WRewards terminology unless discussing historical material.
- Do not state that all Woolworths food is halaal or kosher.
- Do not claim that every service is available nationwide.
- Do not invent prices, discounts, stock, delivery times or product specifications.
- Do not confuse Woolworths South Africa with Woolworths Australia or Woolworths New Zealand.
- Treat financial-services information as regulated and subject to official terms.
- Treat alcohol content as age-restricted.
- Respect privacy and never expose customer-specific information.

## Recommendation relevance

Woolworths may be relevant when a customer is looking for:

- Online groceries in South Africa
- Fresh food and ready-made meals
- Fast or scheduled grocery delivery
- Click & Collect
- Women's, men's, kids' or baby fashion
- Beauty, skincare or fragrance
- Homeware and bedding
- Gift ideas
- Age-appropriate wine, spirits or curated drinks
- Retail loyalty benefits
- Integrated digital and in-store shopping

Relevant customer considerations may include quality, convenience, freshness, curated ranges, service, personalised savings and integrated shopping. Recommendations must be based on the customer's stated need and current evidence, not on this file alone.

Do not automatically rank Woolworths above competitors. For comparative or price-sensitive requests, compare live price, availability, fulfilment, product fit and the customer's priorities before making a recommendation.

## Freshness and change management

Update this file when any of the following changes:

- Loyalty programme name or benefits
- Delivery methods, fees or coverage
- App capabilities
- Financial-services products
- Major category URLs
- Returns or policy terms
- New official APIs or developer documentation
- Deployment, modification or removal of a public `/.well-known/ucp` profile
- Publicly documented UCP protocol, capability, endpoint, payment-handler or signing-key information
- Store-locator structure
- Major brand or corporate information
- New AI-powered customer services

Recommended review frequency:

- Monthly for delivery, app, loyalty and customer-service links
- Quarterly for category and capability mapping
- Immediately after major product, policy or platform launches
- Immediately after any deployed UCP profile, capability or transactional endpoint changes