Littleworld FAQs

What is Littleworld? 

Littleworld is our WRewards community with benefits for parents who shop at Woolworths with little ones aged 0-7 years. 

How do I become a member

Anybody with a child 0-7 years is eligible to become a member.  Simply sign up online at It is free! If you are not a WRewards member, you will also automatically become a WRewards loyalty card member which will unlock further benefits from Woolworths. 

Do I need to pay to become a member of Littleworld?

There is no membership fee. It is FREE. If you have a child between 0-7 years, simply sign up online at 

What if I am already a WRewards member?

If you are already a member of the WRewards programme (i.e. you hold a Woolies WRewards Card, Store Card, Credit Card and/or MySchool MyVillage MyPlanet card), all you have to do to become a Littleworld member is sign up online at and the Littleworld benefits will be added to your WRewards benefits. 

What if I am already a Littleworld member and have a second child? 

You can add a child to your existing online profile by logging online here or you can phone the call centre on 0861 502050

What if I have twins and want to join Littleworld?

When signing up for Littleworld, you are able to input the same birthday for two children. Should you experience difficulty, you can call the call centre on 0861 502050 to assist. 

What if I have twins and only receive one birthday voucher?

You are able to update your details on your online profile at by adding your second child, the twin, with the same birth date as the current nominated child. Should you experience difficulty, you can call the call centre on 0861 502050 to assist. 

What benefits do I receive as a Littleworld member?

As a Littleworld member, you will receive:

  • An exclusive welcome voucher emailed to you

  • Automatic entry into our monthly Littleworld Woolworths Gift Card give-away competition every time you swipe your WRewards Card; every swipe during any month counts as one entry in that month’s competition; Woolworths Gift Card Terms & Conditions Apply

  • Instant WRewards savings

  • R50 Woolworths voucher towards a birthday treat

  • Giveaways and regular updates on Woolies fashion, food and events

  • Invitations to Mom's Tours with our nutrition experts

  • 20% discount voucher on any purchase of You, Husigenoot, or Drum magazines between 3 July and 31 December 2017 sent to your Woolworths App (Woolworths App Terms Apply).

How does the Spa voucher work? 

To qualify for the Littleworld spa voucher you need to have joined Littleworld from 1 August 2016 and spend R450 or more in a single purchase on any Woolworths products within the first 3 (three) months of joining. Members will then receive a complimentary spa voucher treatment to the minimum value of R180. 

The spa voucher is subject to the following terms and conditions:

  1. Recipients are limited to 1 (one) pampering treatment each. 
  2. Recipients are required to make their own spa booking by contacting 0861 111 915. 
  3. The spa voucher must be printed out and presented to the spa where the recipient will redeem the pampering treatment. 
  4. he spa voucher is not redeemable for cash. 
  5. The participating spas are contracted to participate in the offer and Woolworths and their agencies cannot be held responsible for any changes made by the spa to the venue and/or booking arrangements.
  6. Recipients of the spa voucher accept and understand that the spa treatment shall be undertaken entirely at their own risk. We do not accept responsibility for any loss, damage or harm caused by the spas participating in the Littleworld programme or any of their employees or contractors. 

I am having difficulty booking my Spa Voucher?

Should you experiencing any difficulty, please call the Woolies call centre on 0861 502050

What benefits do I receive as a WRewards member:

Save up to 20% instantly on thousands of items throughout the store, from food to clothing to homeware to beauty and more.
  • Want to save even more? Pay with a Woolworths Store Card or Credit Card and you'll enjoy an additional 5% savings - that's 15% instead of 10% on specially marked WRewards offers.
  • Earn tiered benefits. There are three levels to WRewards - the more you spend, the more guaranteed rewards you'll enjoy. You'll start out on the Valued level and we'll upgrade your status automatically as you qualify for a higher level.

Where can I find a list of Littleworld competition winners?

Littleworld competition winners are phoned or emailed directly by the call centre.
Should you have any questions regarding a specific competition you can either phone the call centre on 0861 502050 or visit the Woolworths competitions terms and condition page. 

I am pregnant and want to become a Littleworld member?

Due to POPI compliance, expectant mothers are not able to become members of Littleworld with a “due date”. As such, once your little one is born, you are able to sign up online at with your child’s birth date.

I can’t update my cell number when I joined Littleworld? 

You might be holding a Store or Credit Card which means that for security reasons you need to phone the call centre on 0861 502050 to update your details in a secure manner. You can update any of your details on your online profile after having signed up for Littleworld. This is to ensure your personal details are always handled in a secure manner.  Otherwise please phone our call centre on 0861 502050

How do I cancel my Littleworld membership?

Contact us by email or call our call centre on 0861 502050 to cancel your Littleworld membership at any time. 

What happens when my child turns 7?

Your Littleworld membership will automatically end when the nominated child reaches 7 years of age. You can make a difference to your child’s education by joining the MySchool programme. All you have to do is link your existing Woolies card to the MySchool programme, and selecting your child’s school as a beneficiary by emailing MySchool at

Should you have a second child who is still under the age of 7, your Littleworld membership will continue for that nominated child. 

How does the MySchool MyVillage MyPlanet Programme work? 

  • MySchool MyVillage MyPlanet is South Africa's biggest community fundraising programme.  Each time you swipe your free MySchool card at any of the Partner stores including Woolworths you help to raise funds for over 8000 schools, charities, animal welfare and environmental organisations.
  • When customers sign up for their free MySchool MyVillage MyPlanet card (or link their existing Woolworths card to the programme) they have the option to choose up to three schools or charities to benefit every time they shop at a Woolworths store. Woolworths gives back up to 1% of customers’ purchases to a chosen organisation. 
  • Customers can choose who they want to support and the funds are allocated to their beneficiaries. 
  • Thanks to the support of Woolworths cardholders, the MySchool MyVillage MyPlanet fundraising programme  gives back over R1 million every week to help schools and charities in South Africa 
  • The more you swipe your card every time you shop at Woolies, the more funds are raised. The best part is that it does not cost customers anything.
  • Be sure to update your profile at so that you can also receive your monthly statement and see how much your school/charity is raising from the programme, plus some good news stories on how the money is used at various schools and charities. 

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