Let’s Raise R100 Million FAQs

What is the R100mill for education campaign?

  • Between April 2015 and December 2016 Woolworths as part of its overall commitment to education set a challenge to raise R100 million for education in South Africa through accelerating participation in the MySchool programme. This is over 30% more than we normally raise.
  • Woolworths set the target in partnership with the MySchool MyVillage MyPlanet Fundraising Programme, since this is our community fundraising partner and we already give back to over 7000 schools through the programme.
  • The campaign was done by working together with Pharrell Williams and our customers to raise the profile and importance of our existing fundraising programme MySchool MyVillage MyPlanet, and specifically to encourage more customers to actively support the schools in their community.

Is there any particular reason why Woolworths chose the R100 million target?

  • R100m was both an inspiring and significant target for our existing programme and would help us to stretch ourselves in order to make a greater impact in the communities we raise funds for. The target had to mobilise existing and new supporters to take up the challenge to make a significant difference to our current values raised for schools.

How does the MySchool MyVillage MyPlanet Programme work? 

  • MySchool MyVillage MyPlanet is South Africa's biggest community fundraising programme.  Each time you swipe your free MySchool card at any of the Partner stores you help to raise funds for over 8000 schools, charities, animal welfare and environmental organisations.
  • When customers sign up for their free MySchool MyVillage MyPlanet card (or link their existing Woolworths card to the programme) they have the option to choose up to three schools or charities to benefit every time they shop at a Woolworths store. Woolworths gives back up to 1% of customers’ purchases to a chosen organisation.
  • Customers can choose who they want to support and the funds are allocated to their beneficiaries.
  • Thanks to the support of Woolworths cardholders, the MySchool MyVillage MyPlanet fundraising programme was already giving back R1 million every week to help schools and charities in South Africa back in 2015.
  • The more you swipe your card every time you shop at Woolies, the more funds are raised. The best part is that it does not cost customers anything.

When did the campaign take place and was it a once-off? 

  • MySchool MyVillage MyPlanet is an ongoing programme that has been raising funds for over 18 years. The specific R100m fundraising challenge coincided with the collaboration with Pharrell Williams and ran from April 2015 till Dec 2016.

What were the results of this campaign? 

  • Together with our customers we were able to exceed our target and raised R104.9 million towards education in South Africa.

Can you give examples of some of the organisations which have benefitted significantly from this programme?

  • Yes, we have listed 7 recent feedback stories on our website, to show some examples of how MySchool funds have made a difference.
  • Besides this handful of great stories, we also load stories on MySchool’s Blog every month.
  • Schools give us regular feedback regarding how funds are making a difference. 

What is the next phase for MySchool?

  • We are excited about our virtual card, launching soon, plus a mobile app.
  • We have also recently committed R1 million towards bursaries for customers

How were the funds distributed? 

  • There are more than 7 000 schools registered with the MySchool programme. Our customers decide where the money is allocated by selecting their preferred beneficiary across the country. When you swipe your card in store, whichever school you’ve selected to support will receive a percentage of your transaction.
  • Schools regularly supply us with feedback regarding how the funds are making a difference in education (from funding extra teachers, to buying classroom resources, to helping to create school feeding schemes). We are exceptionally proud of the fact that many schools reach out to help other schools in need through sustainable upliftment programmes that not only include financial support but also mentorship and collaboration.

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