Fishing for the future

The state of the ocean’s fish stocks is a worldwide concern, but by purchasing responsibly sourced fish, you can make a difference! 
We, like you, care about the state of the ocean’s fish stocks. And by sourcing and buying responsibly sourced fish, we can make a difference together.

Watch and tweet this sustainable seafood guide for your chance to earn Earthcred and win great prizes.
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Woolworths commitments

We remain deeply committed to procuring all our seafood from sustainable fisheries and responsible farming operations and are working with local and international seafood sustainability awareness and certification programmes, including the Marine Stewardship Council (MSC), the WWF-SA’s Southern African Sustainable Seafood Initiative (WWF-SASSI) and the Aquaculture Stewardship Council (ASC) to ensure that all our seafood is responsibly sourced. Read more

Here's what you can do

You can start by checking packaging information for credible eco-labels and ensure you are choosing from SASSI’s Green list.

The Sassi guide to sustainable seafood

WWF-SASSI compiles a colour-coded list of seafood species, indicating those that are plentiful and those that are overexploited or caught in a way that is not environmentally responsible. Some green-list options include favourites such as angelfish, mackerel and hake. 

Make your own angelfish carpaccio with Asian blueberry dressing or smoked mackerel pate with Woolworths responsibly sourced seafood.

Did you know

  • Woolworths first compiled a policy for sustainable fish and seafood in 2007 and became the first retailer in South Africa to sign the WWF-SASSI Retail Charter in 2008.
  • WWF-SASSI, the South African Seafood Initiative, was launched to inform the seafood industry from wholesalers and retailers to restaurateurs and seafood lovers, about the threats facing South Africa's marine ecosystems. It aims to shift consumer demand from overexploited species to more sustainable options.
  • Imported fish is frozen or canned and shipped in bulk to keep the carbon footprint as low as possible.