Our Business

Making the difference everyday. 

Our Business

Known to generations of South Africans as ‘Woolies’, Woolworths is the only retailer of its kind in the country, offering fashion, food, beauty and homeware under its own brand name, as well as some carefully selected, well-known brands including Country Road and Trenery. Woolworths also offers a range of financial services in partnership with Absa Bank.

Since its founding in 1931, Woolworths has earned its unique position in the South African landscape by remaining true to its core values of quality, integrity, style, innovation and sustainability and to its promise of offering high quality and exceptional value, and by constantly working to make ‘the difference’ for its customers every day.

Our Business

We’re passionate about quality, value, service, innovation and sustainability and about putting our customers first. This means we’re always working to deliver on trend, top quality products that offer great value and finding ways to make a difference to the lives of our customers.

Quality & Value

Over the years we’ve kept our promise to earn the trust of our customers and set the benchmark for quality. Our commitment to superior quality and value means we’re always thinking of new ways to do things better and add more value to your life.

Leading through Innovation

In every area of our business, we’re bringing you the best we can find - from revolutionary new fabrics and exciting new foods to pioneering sustainability initiatives and making sure our products are responsibly sourced.

Our ‘Farming for the Future’ initiative is all about improving soil and water quality, saving water and encouraging biodiversity – without adding to the price. As part of our Good business journey , we’re working with our farms to give back to nature and preserve our precious resources for generations to come.

Sustainable Growth

Because we believe in the principles of responsible citizenship, we’re focused on environmental and economic sustainability and building successful partnerships with our suppliers and communities to make sure our community is healthy, safe and secure. We’re actively engaged in economic upliftment projects around South Africa and work with numerous small (often community-based) enterprises who supply Woolworths with everything from fresh herbs to beautiful bed and table linen.

We strive to innovate, uplift, educate and make a difference in communities across South Africa. For example, every month, we donate more than R1.5 million on behalf of our customers to schools, charities and environmental organisations through our MySchool My Village My Planet programme.

Making The Difference

Staying true to our core values means we depend on our strong tradition of integrity and culture of service. Our focus on innovation and passion for excellence ensures we make a difference to all South Africans, now and in the future.

Fast Facts about Woolies

  • We are the first South African retailer to sponsor the Organic Exchange to drive South Africa’s first commercial organic cotton crop
  • We send over 700 tons of plastic clothes hangers for recycling each year
  • Almost a third of our in-store signage is made of recycled materials and our new stores use new shelving made from 90% recycled paper and 10% begasse from sugar cane
  • We donate over R250m of surplus food and clothing to needy charities each year
  • Our stores have energy efficient light fixtures and automated lighting systems to cut our electricity consumption and carbon footprint
  • We’re the only retailer that’s part of the Worldwide Fund for Nature (WWF) Water Neutral Scheme, which means we balance the water we use with projects to supply fresh, clean water into the environment
  • We’re trialling two new, environmentally refrigeration technologies – one in our stores and another in some of the trucks that deliver our food to our stores
  • We transport our fresh foods in plastic crates so there are no cardboard boxes to throw away – we’ve been doing this since 1967