Good Beauty Journey | Woolworths SA
Woolworths is on a journey to make a positive change in the world by looking after our people, community, animals and planet.
In a continued effort to deliver beauty products that make you look and feel good, we follow a set of principles entrenched in this idea to bring you products from our private label, WBeauty:
No Animal Testing or Ingredients
Sustainability
Quality Products
Natural Ingredients
WBeauty products contain the finest oils and extracts. We make an increasing effort to use those derived from natural botanical sources. WBeauty products only contain mild ingredients to ensure healthy skin and hair. All of our products are also dermatologically tested, which means they’re gentle to use on even the most sensitive skin.
Here are some examples of how these principles come to play:
Beauty Without Cruelty & Vegan Friendly
All of our WBeauty Products are endorsed by Beauty Without Cruelty.
Beauty Without Cruelty (BWC) is an animal rights organisation that educates and informs people about the exploitation, abuse and suffering of animals and to offer humane, non-animal alternatives to cruel and harmful testing. The focus is on the use of animals in research, however through peaceful and lawful means, the organisation exposes and opposes all cruelty to animals and lobbies national, provincial and local government in this regard.
BWC supports veganism as an expression of compassionate living. As a result, we are on the journey to using only plant-based and natural ingredients in our formulations, making them 100% Vegan friendly.
Sustainable Palm Oil
Biodegradable Microbeads
Paraben Free
Parabens are a family of chemicals commonly used as preservatives in cosmetic products to prevent the growth of harmful bacteria and mould. The most-used parabens in cosmetics are methylparaben, propylparaben.
Ingredient labels will typically list more than one paraben in a product.
There has been debate around certain parabens causing breast cancer. As a result, European regulations have banned isopropyl paraben, isobutyl paraben, phenyl paraben, benzyl paraben and pentyl paraben. The use of butyl paraben and propyl paraben, on the other hand, is allowed as they do not pose a risk to the consumers’ health, provided that the sum of the individual concentrations of these substances doesn’t exceed 0.19%.
Woolworths is committed to completely removing parabens from the entire WBeauty range.