Grey’s Marine – Fishing for the Future | Good Business Journey | Woolworths SA

Armed with as much information as possible, and with allies like the Marine Stewardship Council (MSC), the Aquaculture Stewardship Council (ASC), and the Southern African Sustainable Seafood Initiative (WWF-SASSI), we're helping to ensure that there will still be plenty of fish in the sea for future generations.

Our commitments:

In 2012, Woolworths committed that by 2015, all our wild-caught seafood would be either WWF-SASSI Green-listed, caught from MSC (or equivalent) certified fisheries, or sourced from fisheries that are undertaking credible, time-bound improvement projects. By the end of 2015, we achieved 93% of these goals, and by February 2016, this increased to 97%. The remaining 3% of Woolworths’ volume sales comes from wild-caught fish species that are not currently assessed by either WWF-SASSI or MSC.  We do not sell Red-listed fish species.

We’re now working on improving the sustainability of the farmed fish in our supply chain. It is our goal that by 2020 all aquaculture species sold by Woolworths will be either WWF-SASSI Green-listed, ASC (or equivalent) certified, or from aquaculture operations that are engaged in a credible, time-bound Improvement Project.

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